Can A Direct Mail Campaign Work For You?

Friday, March 27, 2015

directmail_775x430-770x427

Interactive Promotions Group offers a wide variety of promotional prize insurance options that you can offer to your clients and potential clients at your store. Direct mail promotions are a great way to draw new and current customers into your store. And guess what? Setting up a direct mail promotion is easy to do with Interactive Promotions Group!!

So what do you need to get a quote for a direct mail promotion? You will just need a few pieces of information in order to get the quote.  The pricing is simply based on the value of the prize or prizes that will be advertised on the mail piece, the length of the promotional sale and the type of mailing list that you are using.  Interactive Promotions Group just handles the insurance for the prize(s) that are being offered on the mail piece so it is up to you to organize the mailer that will be printed, the mailing list and the mail house that you will use to number and drop your piece to your potential customers.

You will need to mail out at least five thousand pieces, it is the required minimum to purchase a policy with Interactive Promotions Group.  As far as the mailing list goes, you have three options on the type of list that can be used: a saturation (non-customer) list, a customer list, or a mixed list (combination of saturation and customer).  The least expensive option is the saturation list since that is just based on a certain mile radius of your dealership’s location.  The customer list will be a little more expensive since you are targeting a specific group of past clients and the odds of return are greater.  You will also need to know the drop date that the mail house will be sending out your mail piece.  Once you have all of this information you can give Interactive Promotions Group a call and get the pricing figured out and get a contract written up.  What is better than your business getting the benefit from the increased traffic and not having to pay out should the customer actually walk away with the big prize. This is an easy, affordable and customer appreciated way of drawing business into your store.

Interactive Promotions Group is here to help you with your next promotion no matter how big or small it might be! Go check out Interactive Promotions Group and then give us a call at 888-882-5140 or email us at info@interactivepromotions.com! We are more than happy to answer any question you have about your upcoming event and get you a quote!

By: 

About The Author

Sarah Halcovage

Other posts by

Your Comment